October 25, 2019


Creativity Lab

– Which is this strange and elusive thing called creativity? – Deliberate and spontaneous creative thinkers – Hyper and hypofrontality and how to combine both – Creative attitudes, exercises and habits to transform yourself – Take a walk on the creative wild side
The focus of the session is to boost brand and its core values to lead to innovation. Learn how to engage customers by creating meaningful experiences through future thinking and creativity tools.

Design Lab

Design Intelligence, revealed. We walk you through the methodology that focuses on people, seeking to offer solutions that anticipates their needs and desires, improving their quality of life using research insights, the Lúcid toolbox and strategic outputs with key deliverables for project success. We will use real case studies and real clients.
Whether in early validation or scale up stage, setting growth experiments right will help you get insights on what works and what doesn’t, and find a lever to bring fast results. Hypertry is a methodology of SMART goal setting combined with fast experiments execution and complete transparency on ROI. In this workshop you will learn how to set AARRR funnel experiments, assign the right owners, manage growth team, track results, and make output related decisions that will turn your business into a success.

Demo Lab

Start-up Lab

Digitization is changing our entire lives – and it is changing the way products, services, and business models are developed. The world is becoming increasingly complex, dynamic and uncertain. Businesses are facing ever-evolving technologies, ever-changing customer needs, and disruptive market conditions. This workshop is about how to apply the lean startup methodology correctly to develop new products, services and business models and selecting appropriate methods and approaches to bring innovations to market successfully.
With the access of millenials and Z to the labour market and thus the consumer’s world, loyalty of clients are shortening there is an increasing need for companies to innovate, more than ever. There is no alternative for any company but to innovate. However, theu lack the experience and the structure to do it. Usually, the bigger they are, the longer it takes them to innovate and implement new processes.

Game Lab

A constant process of research help designers to be more conscious on the relevance of how people is interacting and adopting emerging technologies. We will walkthrough to a series of finding that can raise new point of view on interaction design.


Stewart Allen

Anthropologist - Innovation consultant @ Fuse Foresight

Stewart Allen

"The Future of Urban Environments and the Challenge for Innovation"
Natalia Bandach

Director @ Kudzu Partners

Natalia Bandach

“Hypertry: How to Set up Successful Growth Experiments”
Pablo Barrera

Co-Founder @ Corpen Distillers Barcelona

Pablo Barrera

“Crafting Spirits by User Oriented Design”
Carlos Boquin

COO @ Mînt Vintage Apparel

Carlos Boquin

"The Creativity of Upcycling Fashion"
Ignasi Clos

Co-Founder @ SDLI, Partner @ Induct ES-The Open Innovation Company

Ignasi Clos

"Boosting Creativity with Open Innovation"
Anna Majo Crespo

Digital Innovation Director @ Barcelona City Council

Anna Majo Crespo

Philippe Delespesse

Managing Partner @ Inteligencia Creativa& Binnakle Innovation Games

Philippe Delespesse

"Gamification for Innovation"
Ferhat Demir, MBA-MPP

Curator of innovatours & Head of Agency @ QGroup

Ferhat Demir, MBA-MPP

Opening Remarks
Andrea Echeverria

CEO @ Mînt Vintage Apparel

Andrea Echeverria

"The Creativity of Upcycling Fashion"
Elena Emma

CEO @ Startup Cielo

Elena Emma

"Host Welcome"
Berta Esteve

Open Innovation consultant @ Induct ES-The Open Innovation Company

Berta Esteve

"Purpose-Driven Innovation: Creating Meaningful Experiences with Customers"
Masha Itkin & Claire Gilbert

Co-founder of Tasty High Chef & Creator of ThinkSimpler

Masha Itkin & Claire Gilbert

"Merging Passions to Create a New Business: Cannabis and Cuisine Collide"
Iain Hill

Senior Business Developer for Europe @ Lúcid Design Agency

Iain Hill

"How to Use Design Intelligence in Your Venture Success"
Clara Lapiedra

Managing Partner @ Marlin Capital Partners, Founder @Wompreneur

Clara Lapiedra

"Intrapreneurship: How to Innovate within Large Corporations"
Jesús Obelmejías Luis

Director of Operations @ Start4big

Jesús Obelmejías Luis

"Technology Trends & New Consumption Patterns in Media"
Ricky Mandle

Founder @ Delicious & Sons

Ricky Mandle

"Creating an Earth-Friendly Food Brand"
Jorge Marquez

Head of Service-Experience Design @ Everis

Jorge Marquez

“How to Great Research Lead Us to Great Design”
Joan Solomando Martí

Food & Innovation Engineer @ NOVAMEAT

Joan Solomando Martí

"3D Printed Plant-Based Meat"
Rich Radka

Founder @ Fuse Foresight

Rich Radka

"The Future of Urban Environments and the Challenge for Innovation"
Dr. Dave Richards

Author, International Speaker, Co-Founder & Honorary Lifetime Member @MIT Innovation Lab

Dr. Dave Richards

“The Seven Sins of Innovation”
Franc Ponti Roca

Speaker, Consultant & Professor @ EADA

Franc Ponti Roca

Urs Rothmayr

Innovation Manager @ Peninsula & Director @ Founder Institute

Urs Rothmayr

“How to Find the Right Startups or Scaleups to Do Pilots”
Sabine Runge

Project Manager @ secpho

Sabine Runge

"The Car of The Future"
Alfonso Segura

Entrepreneur, Principal Consultant @ Info, Former Retail Consultant @ Accenture

Alfonso Segura

“Fashion Industry Safari”
Pedro Juarez Vives

Professor at University of Barcelona & BIE Barcelona Institute of Entrepreneurship

Pedro Juarez Vives

"Follow the White Rabbit: Innovation with LEGO® Serious Play®"

Field Trips

Barcelona Tech City

SEAT Metropolis Lab, Telefonica 5G Lab, Naturgy Innovahub

Learning happens on the spot. Inspiring collaboration and creativity with new techs at a world-class tech hub. This exclusive field trip (limited to 25) gives you insider access to cutting-edge learning organizations and guides you through facilitated creative debriefs to adapt and apply these innovations in your organization.

This Innovation Field Study has following agenda:

10:00 – 10:30: Telefónica – 5G Barcelona Lab
10:30 – 11:00: SEAT – SEAT Metropolis Lab
11:00 – 11:15: Coffee Break
11:15 – 11:45: Naturgy – Innovahub
11:45 – 12:15: Start4big Initiative + Q&A

This trip is perfect for innovators, entrepreneurs, intrapreneurs, startups, tech & growth professionals and for anyone who want to recharge his/her creativity.

Don’t miss this exclusive opportunity to be inspired, have fun and learn what’s possible for what next…

Date: 24 October, 2019
Time: 10 AM (Local Time)
Length: 120 minutes (arrive 15 minutes early to allow for setup)
Location: Plaça de Pau Vila, 1 Bloc A, Planta 3, Porta 3A1 08003 Barcelona
Attendees: 25 or fewer
Imporant Note: Only GRACIA Tickets include this exclusive innovation trip. First Come, First Served.


Join us for a hands-on gin making class. One of our speakers, Pablo Barrera will teach you everything you ever wanted to know about this glorious spirit – from its long history, to the fascinating science of distilling and the various botanicals that make up this deliciously complex drink. With the help of our tiny copper stills you’ll create your very own bottle to take home. Smile, there’ll be gin!

What else you should know

We recommend eating lunch before arriving to the class.We will have some small snacks so please let us know if you have any food allergies or dietary restrictions when booking.

What we’ll provide
Light snacks during the class.
2-3 Cocktails + Tastings
A cocktail on arrival, a guided tasting of 3-4 of our gins, and 1-2 Gin & Tonics during the class.
Bottle of Your Own Gin
You’ll make and take home your own 250-ml bottle of gin.

What to bring
Camera or camera phone to document your experience

Where you will be
Just steps away from Las Ramblas, our gin class takes place in a 19th Century building overlooking one of the historic entrances to Plaça Reial.

When: October 26, 2019
Where: Passatge Madoz, 6.
15:00 (Local Time)

Length: 3.5 Hours
Attendees: Max 8
Cost: 90€/person
Important Note: Only Las Ramblas ticket includes this special experience.






Make Your Own Gin Workshop

+innovatours Party!





Main Stage Talks

+ Innovatours Party!





+ Innovatours Party!



Main Stage + Labs

+ Innovatours Party!



Main Stage + Labs+ innovatours Party + Innovation Field Trip!

We May Have Special Rates for Students. Please Contact with a Valid ID

3 and More Participants Get Extra %5 Discount! Code: coupon5









An Inspring Venue-All Day Innovation

Movistar Centre

Plaça Catalunya,
08002 Barselona

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